Cult BMX: The Brand That Shaped a Movement

In the world of BMX, few names carry the weight and authenticity of Cult. Born from the gritty streets and skateparks of California, this brand has become a cornerstone of the BMX community—known not just for its bikes, but for its attitude, aesthetic, and unwavering commitment to the culture.

Origins: Where It All Began

Cult was founded in 2010 by Robbie Morales, a legendary figure in BMX whose roots trace back to Long Island, New York. Morales had already made a name for himself as a fearless rider with a distinctive style, competing and filming with top-tier teams like Zoo York, DC, Vans, Fox, and S&M. After spending a decade building and learning from his time at FIT Bike Co., Morales decided to strike out on his own. The result was Cult—a brand that would reflect his vision of BMX as raw, real, and rider-driven.

What Makes Cult Special?

From day one, Cult set itself apart with its high-quality frames and components, designed with precision and built to last. But it wasn’t just about the gear. Cult’s branding—dark, edgy, and unmistakably underground—spoke to riders who saw BMX as more than a sport. It was a lifestyle, a rebellion, a form of self-expression.

Their product line expanded beyond bikes to include parts, clothing, and accessories, all infused with the same gritty aesthetic. Whether it was a frame or a hoodie, Cult gear became a badge of honor for riders who lived and breathed BMX.

The Cult Crew: A Roster of Legends

One of Cult’s biggest strengths has always been its team. Morales assembled a crew of some of the most talented and influential riders in the game. The Cult Crew includes names like:

• Dakota Roche
• Chase Hawk
• Sean Ricany
• Corey Walsh
• Chase Dehart
• Brandon Begin
• Jason Watts
• Russ Barone
• Timmy Theus
• Jordan Aleppo
• Alex Kennedy
• Ollie Shields

These riders weren’t just sponsored—they were family. Cult supported them with gear, trips, video projects, and a platform to push the boundaries of what BMX could be.

Media and Influence

Cult’s video content has been a major part of its success. From gritty street edits to full-length features, their films showcase raw talent and real riding. The brand’s YouTube channel and social media presence have helped build a global following, inspiring riders from LA to London.

What’s Happening Now?

As of 2025, Cult is still going strong. They continue to release new bikes and parts, collaborate with other brands (like their recent limited-edition project with Stance), and support their riders through events and media. The Cult Crew remains active, dropping edits, traveling the world, and keeping the spirit of BMX alive.

CULTCREW/ IT'S LATER THAN YOU THINK | FULL DVD

CULTCREW/ CALLAN STIB

CULTCREW/ COREY WALSH