About Eclat - BMX Profile and History

Inside Éclat BMX: Precision, Passion, and Pedals

In the world of BMX, few names carry the weight and respect that Éclat does. Born from a deep love of street riding and a relentless pursuit of innovation, Éclat has carved out a legacy that blends German engineering with raw BMX culture. Let’s dive into the story behind this iconic brand.

Origins: Where It All Began

Éclat BMX was founded in 2008 in Cologne, Germany. The brand emerged from the minds behind the WeThePeople BMX empire—one of the most influential forces in the BMX scene. Their goal? To create a component-focused brand that would push the boundaries of design, durability, and rider experience.

Though some sources mention Pete Sawyer as a key figure in its early development, Éclat has always been a rider-owned and rider-driven company. That ethos is embedded in every product they make.

What Makes Éclat Stand Out

Éclat isn’t about flashy gimmicks or chasing trends. Their philosophy centers on timeless, functional design that holds up to the brutal demands of modern street riding. They’re known for:

  • High-performance components: From forks and cranks to pedals and pegs, Éclat parts are engineered with precision and tested by real riders.

  • Innovative materials: Their products often feature heat-treated 4130 chromoly and other advanced materials for strength without excess weight.

  • Design-forward thinking: Sleek aesthetics meet street-ready durability. The Dive Bar, for example, is a fan favorite for its balance of strength and style.

Sponsored Riders and Global Influence

Éclat has built a powerhouse team of riders who not only represent the brand but actively shape its products. Over the years, their roster has included legends and innovators like:

  • Shane Weston

  • Stevie Churchill

  • Alex Kennedy

  • Bruno Hoffmann

  • Chester Blacksmith

  • Sean Burns

  • Darryl Tocco

  • Dillon Lloyd

These riders don’t just wear the logo—they test, break, and refine Éclat’s gear in the streets, ensuring every product meets the highest standards.

What They’re Up to Now

Éclat continues to thrive as a global BMX brand. Their YouTube channel is a hub for raw street clips, team edits, product reviews, and behind-the-scenes footage from BMX trips around the world. They’re still based in Cologne, but their influence spans continents.

Today, Éclat remains committed to its roots: designing components that elevate the ride, collaborating with riders who live BMX, and staying true to the culture that birthed them.

Éclat BMX / Free & Sleazy Full Video

Kaz Campbell / Welcome to Eclat

AK RIDES THE CROWN RIM

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