Fit Bike Co: A BMX Legacy Built by Riders, for Riders
In the world of BMX, few names resonate as deeply as Fit Bike Co. Born from the streets and skateparks of Southern California, this rider-driven brand has carved out a legacy that spans decades, continents, and countless tailwhips.
The Beginning: A New Era in BMX
Fit Bike Co. officially launched in 2000, right at the turn of the millennium—a time when BMX was evolving rapidly, especially in street and park riding. The brand was co-founded by Robbie Morales, a respected pro rider with a sharp eye for street culture, and Chris Moeller, the mastermind behind S&M Bikes. Morales brought the vision and rider credibility, while Moeller provided the manufacturing muscle and infrastructure through “The Building” in Santa Ana, California.
Their goal was simple but revolutionary: create a BMX brand that truly reflected the needs and style of riders. Not just another corporate name, Fit was built from the ground up by people who lived and breathed BMX.
What Made Fit Stand Out?
From day one, Fit Bike Co. focused on durability, performance, and style. Their bikes were designed to handle the abuse of street riding, with frames made from high-grade chromoly steel and innovative geometries that gave riders more control and comfort.
They didn’t just make bikes—they made statements. Fit introduced integrated headsets, cleaner welds, and sleek designs that quickly became the gold standard in BMX. Their complete bikes, frames, and parts were all about function meeting form, and they earned respect for not cutting corners.
The Fit Familia: Sponsorships and Iconic Riders
Fit Bike Co. didn’t just build bikes—they built a team. Over the years, they’ve sponsored some of the most influential riders in BMX history. Names like Mike Aitken, Van Homan, Tom Dugan, Justin Inman, and Shawn McIntosh have all flown the Fit flag.
These riders weren’t just brand ambassadors—they were collaborators. Their feedback shaped product development, and their riding pushed the brand’s image to new heights. Fit’s video parts and edits became legendary, showcasing raw talent and gritty street riding that inspired a generation.
Global Reach and Cultural Impact
As BMX grew, so did Fit. The brand expanded internationally, with distribution in over 30 countries. Their presence helped fuel BMX scenes in Europe, Asia, and Australia, making Fit a household name among riders worldwide.
They also collaborated with international teams and riders, further embedding themselves in the global BMX culture. Whether it was a local jam in Germany or a street session in Tokyo, Fit bikes were there—rolling, grinding, and flying.
Fit Bike Co. Today: Still Rolling Strong
Fast forward to 2025, and Fit Bike Co. is still going strong. They continue to release new models like the Fit 57, along with signature frames such as the Mixtape and Hartbreaker. Their product line includes everything from beginner-friendly completes to pro-level setups, plus a full range of parts and apparel.
The brand remains deeply connected to the rider community, constantly evolving while staying true to its roots. Their website and social media channels are buzzing with fresh edits, team updates, and product drops. Fit isn’t just surviving—they’re thriving.
F-IT ALL (FULL VIDEO)
Movie Night: FITLIFE (2007)
FITBIKECO. - GANG'S ALL HERE