Haro Bikes: The Legacy of a BMX Icon 

In the world of BMX, few names carry the weight and legacy of Haro Bikes. Born from the passion and vision of a young rider, Haro has grown into a global brand synonymous with freestyle innovation, elite sponsorships, and a deep-rooted connection to the culture of BMX.

The Birth of a Movement

Haro Bikes was founded in 1978 by Bob Haro in Torrance, California. Bob wasn’t just a businessman—he was a pioneer. Known as the “Father of Freestyle BMX,” Bob Haro started out by designing number plates for BMX bikes under the name Haro Designs. His creativity and flair quickly caught the attention of the BMX community, and it wasn’t long before Haro Bikes emerged as a full-fledged bicycle manufacturer.

Initially, Haro bikes were produced by Torker, but by 1982, Bob Haro launched his own line of racing bikes, marking the beginning of Haro’s independent journey.

What Made Haro Stand Out?

Haro Bikes didn’t just make bikes—they defined a genre. The company was instrumental in the development of freestyle BMX, crafting bikes that could handle the rigors of tricks, jumps, and stunts. Their designs were bold, functional, and ahead of their time, helping to shape the aesthetic and performance standards of BMX bikes for decades.

Beyond BMX, Haro expanded into mountain bikes, dirt jumpers, and even electric bikes, always maintaining a focus on performance and style.

Sponsorships That Shaped BMX History

Haro’s influence wasn’t limited to its products. The brand became known for sponsoring some of the most legendary riders in BMX history. Early on, Haro supported icons like Ron Wilkerson, Mike Dominguez, and Dave Mirra—names that would go on to become synonymous with BMX greatness.

These sponsorships weren’t just about branding; they were about building a community. Haro created a team that inspired young riders around the world, showcasing what was possible on two wheels and pushing the boundaries of the sport.

Haro Today: Still Rolling Strong

Fast forward to today, and Haro Bikes remains a powerhouse in the cycling world. The company continues to produce high-quality BMX bikes, as well as a diverse range of mountain, road, and electric bikes. Their product lines cater to everyone from kids just starting out to seasoned pros looking for top-tier performance.

Haro also honors its roots with vintage reissues and premium parts collections, keeping the spirit of classic BMX alive for a new generation. Riders like Chad Kerley and Dennis Enarson represent the brand today, continuing the tradition of excellence and innovation.

Final Thoughts

Haro Bikes isn’t just a company—it’s a culture. From its humble beginnings in a California garage to its status as a global icon, Haro has never stopped pushing the limits of what bikes can do. Whether you’re a freestyle fanatic, a trail shredder, or just someone who appreciates great design, Haro’s legacy is impossible to ignore.

So next time you see a rider pulling off a gravity-defying trick or carving through a dirt trail, there’s a good chance Haro had something to do with it.

Team HARO BMX (1988)

Team Haro Summer Tour 1988 - "Tour of Kings" Old School BMX Freestyle Show

bob haro talking about his haro freestyler 1984