Hoffman Bikes: The Legacy of a BMX Revolution

In the world of BMX, few names carry the weight and legacy of Hoffman Bikes. Founded in 1991 by BMX legend Mat Hoffman in Oklahoma City, this company wasn’t just born out of business ambition—it was forged from necessity, passion, and a relentless drive to push the boundaries of what was possible on two wheels.

The Birth of a Movement

Mat Hoffman, known as “The Condor,” had already made waves in the BMX scene with his gravity-defying tricks and fearless approach to vert riding. But he was frustrated. The bikes available at the time couldn’t keep up with the demands of his riding style. Parts broke. Frames bent. Innovation was stifled. So, instead of waiting for the industry to catch up, Hoffman decided to build his own solution. Thus, Hoffman Bikes was born.

From the beginning, the company was about more than just selling bikes—it was about redefining the sport. Hoffman Bikes introduced groundbreaking designs like the Condor frame and the Superfork, which became staples in BMX engineering. These weren’t just products; they were tools for progression.

A Star-Studded Team

Hoffman Bikes quickly became a magnet for talent. Over the years, the brand sponsored some of the most iconic riders in BMX history:

• Dave Mirra – Often called the “Miracle Boy,” Mirra was a dominant force in BMX and a longtime Hoffman team rider.
  
• Kevin Robinson – Known for his massive airs and pioneering tricks, Robinson was a key figure in vert riding.
  
  
• Jay Miron, Rick Thorne, Taj Mihelich, Chad Kagy, Mike Escamilla, Simon Tabron, Seth Kimbrough – The list goes on. Each rider brought their own flavor to the team, helping Hoffman Bikes become synonymous with innovation and excellence.

These riders didn’t just wear the Hoffman logo—they helped shape the culture of BMX. Through competitions, video parts, and public appearances, the Hoffman team became a beacon for aspiring riders worldwide.

Notable Contributions

Beyond hardware and sponsorships, Hoffman Bikes played a pivotal role in the growth of BMX as a mainstream sport. Mat Hoffman himself partnered with ESPN to launch the Bicycle Stunt (BS) Series, which laid the groundwork for what would become the X Games. He also collaborated with Activision to release Mat Hoffman’s Pro BMX, a video game that introduced the sport to a new generation.

The company’s influence extended into media, with Hoffman producing documentaries, hosting TV shows, and even consulting for Hollywood films. Hoffman Bikes wasn’t just a brand—it was a movement.

Where Are They Now?

Today, Hoffman Bikes continues to honor its legacy while adapting to the evolving BMX landscape. The company maintains a strong online presence, celebrating its history through retrospectives, rider tributes, and product showcases. While the pace of new product releases has slowed, the brand remains a respected name in BMX culture.

Mat Hoffman, still at the helm, remains active in the community. His passion for the sport hasn’t waned, and he continues to inspire riders through his story, his innovations, and his unwavering commitment to pushing limits.

Hoffman Headfirst // 1991 // (FULL VIDEO!)

Mat Hoffman // Testimony // Hoffman Bikes // 2002

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