Primo BMX: A Legacy of Innovation and Street Cred

If you've ever dipped your toes into the world of BMX, chances are you've heard the name Primo. This iconic brand has been a cornerstone of freestyle BMX culture for decades, known for pushing boundaries in design, durability, and style. Let’s take a ride through Primo’s history, its impact on the BMX scene, and where it stands today.

Origins: From Racing Tires to BMX Royalty

Primo’s story begins in California, where it was originally founded in the late 1980s. Interestingly, the brand didn’t start with BMX in mind—it began as a manufacturer of wheelchair racing tires. But in 1991, visionaries Colvin Hsiao and Gene Roden pivoted the company toward BMX, launching the Primo V-Trak tire and setting the stage for a new era in BMX componentry.

Later, in 1995, Steve “Buddha” Buddendeck officially established Primo BMX Supply Co. in Long Beach, California. Under his leadership, Primo evolved into a full-fledged BMX brand, specializing in high-performance parts for street and park riders.

What Primo Is Known For

Primo quickly gained a reputation for producing some of the most durable and innovative BMX components on the market. Their catalog includes everything from:

• Stems, sprockets, and cranks

• Rims, hubs, and complete wheels

• Pegs, grips, and hub guards

• Handlebars, forks, and seats

Signature products like the “Rebar” handlebars (designed by Craig Passero) and Bobby Simmons’ CNC-machined sprocket became staples in the BMX community. Primo’s double-walled “VS” rims and colorful wheel sets like the “N4FL Rasta” and “Remix Rasta” added flair and function to countless setups.

Sponsorships and Community Impact

Primo has always been more than just a parts brand—it’s been a cultural force. Over the years, they’ve sponsored a roster of influential riders who helped shape modern BMX. These partnerships weren’t just about marketing; they were about collaboration, innovation, and supporting the growth of the sport.

The brand has also backed events and initiatives that promote BMX at grassroots and professional levels, helping to foster a vibrant, inclusive community.

Where Are They Now?

Today, Primo remains headquartered in Long Beach, California, operating under the Tipplus distribution umbrella. While the brand has faced challenges—such as fluctuating inventory and reduced visibility in some retail outlets—it continues to produce high-quality BMX components and maintain its legacy.

Made In Taiwan // Primo // Full Video!! // 1999

PRIMO / THE BLAZERS

CRAIG PASSERO - PRIMO BMX 2014