Subrosa BMX: A Brand Built on Passion, Pedals, and Personality

In the world of BMX, few names resonate as deeply as Subrosa. Born from a love of two wheels and street culture, Subrosa has carved out a unique identity that blends raw creativity with a deep commitment to the BMX lifestyle.

Origins: Where It All Began

Subrosa was founded in 2006 in Orlando, Florida, by BMX rider Ryan Sher and Ron Bonner, the mastermind behind The Shadow Conspiracy. Their goal was simple yet ambitious: create a brand that not only produced high-quality BMX bikes and parts but also embodied the spirit and culture of BMX itself. From the start, Subrosa was more than a manufacturer—it was a movement.

What Makes Subrosa Stand Out?

Subrosa quickly gained recognition for its stylish, durable, and rider-focused products. Whether it’s complete bikes, frames, or components, the brand emphasizes affordability without compromising quality. But what truly sets Subrosa apart is its deep connection to the BMX community. Their designs often reflect street aesthetics, punk influences, and a rebellious edge that speaks directly to riders.

They’re also known for their innovative collaborations with The Shadow Conspiracy, resulting in gear that’s both functional and visually striking. Subrosa’s product line includes everything from beginner-friendly setups to pro-level builds, making it accessible to riders of all skill levels.

Sponsored Riders and Team Culture

Subrosa has always placed a strong emphasis on building a team that reflects its ethos. Over the years, they’ve sponsored a diverse roster of riders who bring their own flavor to the brand. Notable names include:

• Matt Ray – Known for his technical street riding and explosive style.

• Simone Barraco – A fan favorite with a creative, fluid approach to BMX.

• Trey Jones – The Wild Child himself, bringing a mix of dirt, street, and ramp riding.

• Jiri Blabol, Bjarki Hardarson, and Thibault Srinarong – International talents who showcase Subrosa’s global reach.

These riders don’t just rep the brand—they help shape it. Through video edits, bike checks, and appearances at events, Subrosa’s team keeps the brand connected to the pulse of BMX.

What’s Subrosa Up to Now?

Subrosa remains a vibrant force in BMX. Their website and social media channels are packed with fresh content—bike checks, rider edits, and behind-the-scenes looks at life on the road. They continue to release new products, including signature frames and limited-edition gear, while supporting riders through sponsorships and collaborations.

Recent highlights include video drops from riders like Junior Cunha and Lewis Colascione, showcasing Subrosa’s commitment to nurturing new talent. They also maintain a strong presence at events and in the BMX media, keeping the brand relevant and exciting.

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MATT RAY - WELCOME TO SUBROSA PRO

Subrosa in Vegas