WeThePeople BMX: From German Roots to Global Rides

In the world of BMX, few names resonate as deeply as WeThePeople. Born from a passion for precision engineering and street culture, this German brand has evolved into one of the most respected and innovative forces in freestyle BMX. Let’s take a ride through their story—from humble beginnings to global influence.

Origins: Built in Germany, Made for the Streets

WeThePeople was founded in 1996 in Cologne, Germany, by a group of BMX enthusiasts who were frustrated with the lack of high-quality, rider-focused bikes on the market. Their mission was simple but ambitious: create bikes that could withstand the brutal demands of street riding while pushing the boundaries of design and performance.

From the start, the brand emphasized durability, geometry, and style. Their first bike was met with enthusiasm from the BMX community, and it didn’t take long for WeThePeople to gain traction—literally and figuratively.

Innovation as a Signature

What sets WeThePeople apart is their relentless pursuit of innovation. They’ve pioneered advancements in:

• Frame technology: Lightweight yet ultra-strong chromoly frames built to absorb punishment.

• Geometry: Tailored for precision handling, whether you're grinding rails or flying through trails.

• Component design: From forks to bars, their parts are engineered with input from pro riders.

Their bikes aren’t just tools—they’re expressions of BMX culture, blending form and function in a way that few brands manage.

Sponsorships and Global Influence

WeThePeople has long supported a roster of elite riders who embody the brand’s ethos. Over the years, they’ve sponsored legends and rising stars alike, including:

• Felix Prangenberg – Known for his technical street riding and creative lines.

• Jordan Godwin – A powerhouse in the UK BMX scene.

• Dan Kruk – Bringing American flavor to the team with his aggressive style.

These riders don’t just wear the logo—they help shape the bikes themselves, offering feedback that directly influences product development.

Media and Culture

Beyond bikes, WeThePeople has contributed to BMX culture through films and media projects. Their full-length videos, often shot on classic VX1000 cameras, are celebrated for their raw aesthetic and authentic portrayal of street riding. These aren’t polished commercials—they’re gritty love letters to the sport.

What They're Up to Now

Today, WeThePeople continues to lead the charge in BMX innovation. Their 2025 collection features cutting-edge complete bikes and components designed for every style—from park to street to dirt. They’ve expanded their reach globally, with distribution in dozens of countries and a loyal fanbase that spans continents.

They’re also active in sponsoring events, collaborating with other BMX brands, and supporting grassroots movements. Whether it’s a local jam or an international contest, you’ll find WeThePeople in the mix—still pushing boundaries, still elevating the sport.

Wethepeople BMX "FOUNDATION" Full DVD

MURRAY LOUBSER - WELCOME TO WTP

Wethepeople BMX "FOUNDATION" Full DVD