Bob Morales: The Visionary Who Shaped Freestyle BMX

If you’ve ever dipped your toes into the world of freestyle BMX, chances are you’ve heard the name Bob Morales whispered with reverence. Not just a rider, Morales is a pioneer, inventor, entrepreneur, and one of the most influential figures in BMX history. His story is one of grit, creativity, and relentless innovation.

🧒 Early Life & Entry into BMX

Born on December 7, 1963, in Redondo Beach, California, Bob Morales was destined for two wheels. He started out riding motorcycles at the age of seven and was racing them by eleven. But when his parents divorced, the financial strain meant he had to give up motocross. That’s when BMX entered the picture.

At age 13, Morales entered a local BMX race and met R.L. Osborn, whose father founded BMX Action magazine. Through this connection, Morales was introduced to Bob Haro—widely considered the godfather of freestyle BMX. That meeting would change everything.

By 14, Morales had already started his first business, BME (Bob Morales Enterprises), selling BMX stickers and apparel. This entrepreneurial spark would later evolve into DYNO Design, a brand that became synonymous with BMX culture.

🚴 Rise to Fame in Freestyle BMX

In 1980, Bob Haro invited Morales to join him on a national tour to promote the emerging sport of freestyle BMX. Performing in front of packed crowds across the U.S. and Canada, Morales quickly became known for his smooth style and technical prowess.

While specific tricks aren’t always attributed to Morales in the same way they are to riders like Mat Hoffman or Dave Mirra, his influence was more foundational. He helped define the early vocabulary of freestyle BMX—flatland spins, frame stands, and ramp transitions—while also pushing the boundaries of what BMX bikes could do.

🛠️ Innovator & Brand Builder

Morales wasn’t just a rider; he was a visionary. He founded multiple companies that shaped the BMX industry:

• DYNO Bicycles: Originally DYNO Design, this brand became a staple in BMX accessories and bikes.

• American Freestyle Association (AFA): Created to promote freestyle BMX competitions, including legendary events like the 1986 Madison Square Garden showdown.

• Auburn Cycles: Known for its unique two-piece frame design.

• KORE Bicycle Components and Morales Bicycle Co.: Further ventures that pushed innovation in bike design.

• ASV Inventions: His current company, focused on motocross products and mechanical innovation.

He also worked with major brands like Haro, Kuwahara, GT Bicycles, and Oakley. Morales was featured in the first-ever action sports-themed Mountain Dew commercial in 1985, alongside BMX legends like Eddie Fiola and R.L. Osborn.

🎥 Video Sections & Media Presence

While Morales wasn’t known for prolific video parts like later BMX stars, he did appear in several commercials and promotional videos during the sport’s formative years. His most iconic media moment was the Mountain Dew commercial, which helped bring BMX to mainstream audiences. He also became a member of the Screen Actors Guild and appeared in national commercials, blending BMX with pop culture.

🏆 Legacy & What He’s Up to Now

Bob Morales was inducted into the National BMX Hall of Fame in 2018—a fitting tribute to his decades of contributions. Today, he serves as the President and CEO of ASV Inventions, where he continues to develop cutting-edge products for motocross and cycling.

He’s also a passionate Porsche enthusiast, having restored and raced vintage 911s for years. In 2019, he launched ASV Motorsports, a Porsche service business, and remains active in the Porsche Club of America and the Porsche Owners Club.

💡 Fun Facts That Might Surprise You

• Morales won over 20 dirt biking trophies before switching to BMX.

• He started his first business at just 14 years old.

• He holds multiple patents for bicycle frame designs.

• He reintroduced Auburn Cycles in 2013 with a frame designed for his son Dane.

• He’s competed in kart racing and sports car events, earning awards along the way.

2018 National BMX Hall of Fame Industry Inductee - Bob Morales

American Real - Bob Morales