Ollie Matthews: The Flatland Freestyler Who Lit Up the UK BMX Scene
In the golden era of UK BMX freestyle, few riders captured the imagination quite like Ollie Matthews. With a style that blended technical precision and showmanship, Ollie became a standout figure in the late 1980s and early 1990s, especially in the flatland discipline. His legacy is stitched into the fabric of British BMX history, and his influence still echoes through the culture today.
Early Life & BMX Beginnings
Born in the UK—likely in the early 1970s—Ollie Matthews grew up during the first wave of BMX’s popularity. Like many kids of that era, he was drawn to the thrill of two wheels, but it wasn’t just racing that caught his eye. It was freestyle. The creative, expressive side of BMX offered something more than speed—it offered identity.
Ollie’s entry into BMX freestyle was organic. Inspired by televised competitions and local heroes, he began practicing flatland tricks in car parks and quiet cul-de-sacs. His dedication paid off quickly, and by the mid-1980s, he was competing in major UK events.
Signature Style & Tricks
Ollie was known for his fluid flatland runs, often combining classic tricks like the decade, funky chicken, and backyard with his own flair. His transitions were seamless, and he had a knack for making difficult moves look effortless. What set him apart wasn’t just the tricks—it was the rhythm and confidence with which he performed them.
He also had a playful side. In one memorable TV appearance from 1991, Ollie taught British entertainer Timmy Mallett some freestyle moves, blending BMX with pop culture in a way that was pure early-90s cheese—but brilliant nonetheless.
Sponsors & Support
During his peak, Ollie was backed by several UK-based BMX brands and shops. While exact sponsor lists are hard to pin down, it’s likely he had support from companies involved in the BMX Beat series and other televised competitions. These sponsors helped him travel, compete, and appear in demos across the country.
Video Sections & Media Presence
Ollie’s most iconic footage comes from BMX Beat, a televised UK BMX competition that aired in the late 1980s. His 1987 flatland run at the Tizer World Championships in Carlisle is still celebrated by enthusiasts today. The footage showcases his control, creativity, and charisma—qualities that made him a fan favorite.
Another notable appearance was in the 1991 segment titled “Utterly Brilliant”, where he blended BMX with entertainment, teaching tricks on national TV. These clips have resurfaced online and are cherished by mid-school BMX fans.
Life After BMX
After stepping back from the competitive scene, Ollie transitioned into other pursuits. At one point, he managed a bike shop—keeping close to his roots—and later entered the tech industry, working as an operations manager. His passion for bikes never faded, and he remains connected to the cycling world through personal interests and community events.
Today, Ollie enjoys a quieter life in East England, spending time outdoors with his dogs and staying active. While he may not be spinning on the front wheel in car parks anymore, his legacy lives on in the hearts of those who remember the magic of UK BMX’s formative years.
Ollie Matthews - Run 1 - Backyard Jam 1992 BMX Vert Comp - Hastings UK
Ollie Matthews - Run 2 - Backyard Jam 1992 BMX Vert Comp - Hastings UK
Ollie Matthews - Run 3 - Backyard Jam 1992 BMX Vert Comp - Hastings UK