R.L. Osborn: The Freestyle Pioneer Who Never Quit
If you’ve ever dipped your toes into the world of BMX freestyle, chances are you’ve heard the name R.L. Osborn. A true icon of the sport, R.L. helped shape BMX into the creative, boundary-pusting discipline it is today. His story is one of innovation, resilience, and a lifelong passion for two wheels.
🧒 Early Life & BMX Beginnings
Born on April 9, 1963, Robert Lewis Osborn—better known as R.L.—grew up immersed in BMX culture. His father, Bob Osborn, was the founder of BMX Action magazine, which gave young R.L. a front-row seat to the sport’s evolution. With a bike always nearby and a camera often pointed his way, it was only natural that he’d become one of BMX’s most recognizable faces.
R.L. officially entered the BMX scene in the late 1970s, and by 1978, he had teamed up with Bob Haro to form the first-ever freestyle BMX team. Though their partnership was short-lived, it laid the groundwork for what was to come.
🚴 Tricks That Turned Heads
R.L. Osborn wasn’t just riding—he was inventing. He became known for pioneering flatland tricks that pushed the limits of what riders thought was possible. His style was fluid, technical, and always ahead of the curve. Peg stalls, fire hydrants, and intricate balance moves were part of his signature repertoire. He didn’t just perform tricks—he made them look like art.
💼 Sponsors & Business Ventures
Throughout his career, R.L. was backed by some of the biggest names in BMX. His early sponsors included Haro, ACS, General, Ame, and Redline. He was one of the first riders to leverage endorsements to build a brand, becoming BMX’s first millionaire through sponsorships and entrepreneurial ventures.
In the late '80s, he founded Hammer Bodywear and Bully Bikes, both of which became staples in the BMX community. He eventually sold these companies in the early '90s and stepped away from professional riding.
🎥 Video Sections & Pop Culture Moments
R.L.’s influence extended beyond the ramps and flatland pads. He famously appeared on the TV show That's Incredible! in 1983, where he raced a horse—yes, a horse. He also performed stunt riding in the cult classic BMX movie RAD (1986), cementing his place in BMX pop culture.
His video sections from the 1980s, especially his flatland runs at AFA Masters competitions, are still celebrated today. His YouTube channel now features throwback footage, tutorials, and behind-the-scenes stories that give fans a glimpse into his journey.
🏆 Legacy & Hall of Fame Status
In 2009, R.L. Osborn was inducted into the National BMX Hall of Fame, joining legends like Mike Buff and Eddie Fiola. It was a fitting tribute to a rider who helped build the sport from the ground up.
🔄 What’s He Up to Now?
After stepping away from BMX in 1992 to run a carpet cleaning business, R.L. made a triumphant return to the sport in 2020. With his son Dylan producing content, R.L. launched a new wave of BMX tutorials, Q&A sessions, and bike customization videos. He’s now sponsored by Etnies, SE Racing, Flatland Fuel, JD Cycle Supply, and BSD Bikes.
Far from slowing down, R.L. continues to ride, teach, and inspire. His comeback isn’t just nostalgic—it’s a reminder that passion doesn’t fade with time. Whether he’s dropping into a bowl or breaking down the mechanics of a trick, R.L. Osborn remains a force in BMX freestyle.
RL Osborn // Socko/AFA Finals // 1987 (BMX)
R.L. Osborn NFA 1985
RL Osborn // Bully Slow Ride // 1990