Steve Crandall: The Heart and Soul of BMX Culture
If BMX had a spirit animal, it might just be Steve Crandall. A rider, artist, entrepreneur, and all-around ambassador of the BMX lifestyle, Crandall has spent decades shaping the culture—not just through his riding, but through his relentless passion, creativity, and community-building efforts.
🏁 Early Life and BMX Beginnings
Steve Crandall was born in Ithaca, New York, in the early 1970s. Growing up in the Northeast, he was drawn to the rebellious and expressive nature of BMX riding. Like many riders of his generation, he started out simply bombing around town with friends, building sketchy ramps, and pushing the limits of what a bike could do. But Crandall wasn’t just another kid with a bike—he had vision.
🔧 Founding FBM: From Zines to Frames
Crandall’s entry into BMX wasn’t just through riding—it was through storytelling. He started out making BMX zines in the late '80s and early '90s, which eventually evolved into the legendary brand FBM (Fat Bald Men). What began as a crew of friends stoked on bikes turned into one of the most respected rider-owned BMX companies in the world.
FBM wasn’t just about selling frames—it was about building a lifestyle. Crandall and his crew manufactured bikes in-house, hosted wild road trips, created unforgettable video sections, and fostered a DIY ethos that resonated deeply with the BMX community.
🎥 Iconic Video Sections
Steve Crandall’s video legacy is rich. His riding appeared in classic FBM releases like Albert Street, All Time Low, and Live Fast Die. These weren’t just riding videos—they were cultural artifacts, blending punk rock soundtracks, gritty street riding, and the kind of chaotic fun that only FBM could deliver.
Crandall’s sections weren’t about technical wizardry—they were about style, attitude, and raw energy. He was known for big airs, fast lines, and a fearless approach to terrain. Whether it was a sketchy dirt jump or a concrete bowl, Crandall rode with heart.
🤘 Signature Style and Tricks
While Steve wasn’t known for inventing new tricks, his riding was unmistakable. He brought a punk rock sensibility to BMX—less about precision, more about passion. His go-to moves included stylish table tops, fast-paced lines through trails, and the kind of transfers that made you hold your breath. He was the kind of rider who made you want to grab your bike and hit the streets, no matter your skill level.
🛠 Sponsors and Collaborations
Crandall’s main sponsor was, of course, FBM—his own creation. But his influence extended far beyond product branding. He collaborated with Props BMX, Ride UK, and various grassroots events. His work with the Least Most blog and other media outlets helped elevate BMX storytelling and gave voice to the underground scene.
🎨 Beyond BMX: Art, Coffee, and Community
Steve Crandall is more than a rider—he’s a creator. Over the years, he’s delved into painting, writing, and even coffee roasting. His project Drop In Coffee combined his love for BMX with a passion for community and creativity. He’s also been involved in publishing books and curating art shows that reflect the DIY ethos of BMX culture.
🌍 What’s He Up to Now?
After FBM closed its doors in 2020, Crandall didn’t fade away—he evolved. He now leads RADshare, a nonprofit based in Richmond, Virginia, dedicated to making BMX accessible to under-resourced youth. Through events like Rumble in Richmond, Crandall continues to bring people together, build trails, and hand out free helmets and bikes to kids who might not otherwise have access to the sport.
He’s also still riding, still creating, and still inspiring. Whether it’s organizing jams, painting murals, or mentoring the next generation of riders, Crandall remains a beacon of positivity in the BMX world.
Drop In with Steve Crandall and Nate Hanger
Characters with Bikes- Steve Crandall