Taj Mihelich: The Soul of BMX
In the world of BMX, few names evoke as much reverence and nostalgia as Taj Mihelich. Born on August 31, 1973, in Ann Arbor, Michigan, Taj grew up with a quiet intensity and a creative spark that would eventually redefine freestyle BMX. His journey began at the age of 12, when he first picked up a bike and discovered the thrill of riding not just as sport, but as self-expression. It wasn’t long before he was drawn into the freestyle scene, mentored by Ron Kilmer and inspired by the raw energy of street riding.
The Rise of a BMX Icon
Taj’s style was unmistakable—fluid, powerful, and deeply personal. He wasn’t just doing tricks; he was telling stories with his bike. Known for his clean execution and innovative approach, Taj made a name for himself with tricks like massive tabletop airs, stylish turndowns, and technical street lines that blended finesse with aggression. He was never the flashiest rider, but his authenticity and creativity made him unforgettable.
His early career was closely tied to Hoffman Bikes, where he had a signature frame that reflected his design philosophy: simple, strong, and rider-focused. However, when manufacturing shifted overseas and quality concerns arose, Taj made a bold move. In 1998, alongside Joe Rich, Paul Buchanan, and Robbie Morales, he co-founded Terrible One (T1), a rider-owned company that quickly became legendary for its ethos and aesthetics. The “Barcode” frame, based on Taj’s original design, became a cult classic.
Sponsors and Signature Style
Throughout his career, Taj was sponsored by some of the most respected names in BMX. Etnies was a major supporter, and he even helped design several signature shoes for the brand. His relationship with Etnies wasn’t just about product—it was about shared values and a commitment to pushing BMX culture forward. Later, he joined Giant Bicycles, marking a shift toward broader cycling interests.
Video Sections That Shaped a Generation
Taj’s video parts are etched into BMX history. He appeared in iconic productions like Road Fools 1 and 5, Etnies Forward, Etnies Grounded, Odyssey Electronical, UGP Face Value, Primo Made In Taiwan, ANTHEM, and Hoffman Bikes - Madd Mat. These weren’t just clips—they were cinematic expressions of a rider who saw BMX as art. His segments were often introspective, beautifully shot, and full of the kind of riding that made you want to grab your bike and hit the streets.
Life After BMX
After nearly two decades of professional riding, Taj’s career was cut short by a chronic back injury that required surgery. But true to form, he didn’t fade away—he evolved. In 2010, with support from Odyssey BMX, he launched Fairdale Bicycles, a company focused on practical, stylish bikes for everyday use. Fairdale was a reflection of Taj’s maturing vision: cycling not just as sport, but as lifestyle and utility.
Today, Taj is known not only as a BMX legend but also as an illustrator, designer, and thinker. He’s embraced a quieter life, often sharing his artwork and reflections on creativity, cycling, and the importance of staying true to oneself. His story is one of transformation—proof that passion doesn’t end when the spotlight fades; it simply finds new ways to shine.
Taj Mihelich remains a beacon in BMX culture. Not because he chased fame, but because he chased meaning. And in doing so, he inspired generations to ride not just harder, but smarter, and with heart.
Etnies Forward Taj Mihelich
Taj Mihelich // Face Value // UGP // 1996
Taj Mihelich - Episode 19 - The Union Tapes Podcast